Download the Essential Community Strategy Framework

Diagram of the community strategy cycle with stages labeled 'Commitment,' 'Research,' 'Definition,' 'Exploration,' 'Selection,' 'Implementation,' and 'Evaluation.'

Essential Community Strategy

A framework for designing modern community ecosystems that strengthen relationships, improve customer experience, and support measurable business outcomes.

Essential Community Strategy is a structured approach for designing modern community ecosystems. It brings together member insight, business alignment, ecosystem mapping, and program design into a single, repeatable framework.

These templates are the core tools I use with leadership teams to clarify purpose, surface opportunities, shape high-value programs, and build the systems needed for long-term community success.
If you are planning community strategy work, integrating community into customer experience, or designing a multi-touchpoint ecosystem, this framework will give you a clear foundation and a practical way to move forward.

The Essential Community Strategy Framework includes:

  • An overview of the Strategy Design cycle

  • Details of each stage in the cycle:

    • The Commitment Stage

    • The Research Stage

    • The Definition Stage

    • The Exploration Stage

    • The Selection Stage & Program Planning Templates

    • The Implementation Stage

    • The Evaluation Stage

  • 7 MURAL templates for facilitating research and design activities

Structure3C Personal License (Non-Commercial).
You may view, download, and use these templates for your own strategic planning.

You may not sell, redistribute, present publicly, or incorporate them into consulting or commercial offerings without explicit written permission.

A detailed table outlining community programs, their descriptions, leads, contributors, and priorities, with sections for customer connection, communities of practice, community events, community content, advocacy, and innovation.
Diagram titled 'Purpose, Vision & Values' with sections explaining purpose, vision, values, methods, and measures related to a company's community engagement and corporate values. The diagram uses various shades of blue and includes definitions and key performance indicators.
Screenshot of a community ecosystem template explaining how to understand network relationships among online and in-person community members, with a blue concentric circle diagram, social media icons, and instructions for identifying target customer profiles.