Learn to Design a Community Advocacy Program that Delivers.
Whether you are just getting started or your advocacy program needs a refresh, this class is tailored specifically for you.
In this 90-minute online session, Bill Johnston, an experienced community strategy and advocacy expert, will share primary research and a proven framework for designing effective community-based advocacy programs that take advantage of your unique community ecosystem opportunities.
The session will cover:
Connecting your advocacy strategy to corporate, departmental, and community business objectives
How to define the ideal attributes of a community advocate and the desired actions of an advocate
The needs and motivations of advocates, and what factors inhibit their motivations
How to research and qualify advocacy program candidates
How to define and design key program components, like Advocate benefits, asks, and expectations, program term, program tiering, and program terms and conditions
Designing program naming and branding
How to take a “pilot to launch” approach to program implementation
Discover how to effectively design and customize an advocacy program that fits your unique community needs and ensure it consistently delivers results and deepens affinity among your advocates.
The course package includes:
A live, 90-minute online session
15-page Community-based Advocacy Strategy Design Workbook
Additional templates to support internal advocacy research and program design
Access to the recorded session replay for future reference
Date & Time: Jun 9, 2025 08:00 AM
Investment: $100
While our full-service consulting engagements typically involve extensive, tailored program development starting at $50k, this online class provides foundational insights and actionable templates at an accessible investment of $100.
Space is limited.
Notice: This workshop is designed specifically for brand-based community leaders and community-skilled practitioners within organizations. Individual community consultants are warmly welcomed.
Established community consulting firms, agencies, and community platform providers are not eligible to attend this workshop. However, these entities are encouraged to contact us directly to discuss tailored programs, partnerships, or licensing opportunities.
All workshop materials, methodologies, frameworks, and intellectual property shared or presented during the session are proprietary to Structure3C. Attendees agree not to redistribute, publish, or use the provided intellectual property outside of their own organization without explicit written permission from Structure3C.
By registering for and attending this workshop, participants acknowledge and agree to these terms.
The course package includes:
A live, 90-minute online session
An exclusive 15-page Community-based Advocacy Strategy Design Workbook
An Advocate candidate research and evaluation matrix template
Additional templates and tools to support internal advocacy research and program design
Access to the recorded session replay for future reference
Date & Time: Jun 9, 2025 08:00 AM
Instructor
Bill Johnston
CEO / Community Architect · Structure3C
Bill is a pioneering community strategist and the founder of Structure3C. At Structure3C, Bill helps organizations structure and engage their community ecosystems. With over 25 years of experience, Bill has worked with global organizations such as Salesforce, Autodesk, Siemens, IBM, and the Global Fund to design and launch valuable, impactful, and equitable community programs. A recognized leader in the field, he is also a certified human-centered design practitioner, Open Space facilitator, innovation strategist, and angel investor.