A new approach to Online communities
structure3c helps organizations create thriving customer communities and market networks

Download Our 2016 Innovation & Action Planning Worksheet.




strategy, design, events and advice to help organizations
 Build valuable Customer Communities & Market Networks

Community Engagement & Advocacy

Structure3C works with you to develop and deploy data-driven and effective content, community management and advocacy programs to reach maximum engagement and growth rates. We've also developed a custom methodology to identify and activate external influencers in your community ecosystem.

community Platform

Using a custom methodology developed through over 20 years of study and practice, our strategic development process surfaces key Community, Crowd and Collaboration opportunities. Outputs of the process quickly develop into prototypes and MVPs, as well as a framework to measure value and impact.

Our custom workshops use a proprietary system of facilitation methods, an accessible design process and creative templates to achieve valuable and actionable results in as little as 1 day. Workshops are carefully designed and structured to match each company's objectives and culture.

Rapid Orientation Workshops

Events & Speaking

Advisory services

Product & Experience Design

Structure3c specializes in Information Architecture and Users Experience Design for Social, Community and Collaboration experiences, whether you are building a new product or refreshing an existing one.

Expert advice tailored to your needs and schedule.  Structure3c's advisory and mentoring services are available in blocks of time by week or month to support Executives in decision making or to offer strategic guidance and specific recommendations.


Bring your organization or members of your community together to explore new ideas, create new products or solve problems utilizing "open" facilitation techniques.

Bill Johnston is also a sought after keynote speaker, speaking to trends in Online Community & the Collaborative Economy.

Client & Brand Work



designed to make a difference in the collaborative economy

Founder & Principal



Structure3C was founded by Bill Johnston,  a digital executive who specializes in leading the vision and strategy for industry-leading organizations to build online communities.


His strengths are digital strategy, social ecosystem architecture and online community development.


Bill has launched successful online community initiatives that have connected over 10 million customers and realized upwards of $100 million in financial impact for the host organizations. Bill is excited to bring his thought leadership and digital expertise to organizations that want to grow their businesses by nurturing their customer communities.



  • Businesses that play a zero sum game will be the losers.
  • There is a tremendous amount of unrealized value within reach of organizations that are willing to be permeable, networked and collaborative.
  • Organizations have over-invested in social media and under-invested in online communities and social ecosystem development.
  • Healthy communities are a critical component of business sustainability and growth.
  • Communities, crowdsourcing and ideation aren't constrained to online experiences.
  • The possibilities of co-creating with customers, sharing resources, value and IP are just starting to be explored.


Work with Structure3c

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Structure3C is based in the San Francisco Bay Area.

Phone : 415.233.6914

Email : info@structure3c.com
Blog: http://www.billjohnston.net

Twitter: @billjohnston

LinkedIn: http://www.linkedin.com/in/billj

Slideshare: http://www.slideshare.net/billjohnston


Phone: 415.233.6914

email: info@structure3c.com
© 2016 Structure3C