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Strategy, design, and Guidance to help organizations
Build Valuable Customer Communities & Crowdsourcing Initiatives
Research & Evaluation
community & Crowd Strategy
Structure3C helps you understand market context and customer needs through primary research. We also conduct usability testing and diagnostic review of current community experiences to establish a baseline from which to evolve.
Using a custom methodology developed through over 20 years of study and practice, our strategic development process surfaces key Community, Crowd and Collaboration opportunities. Outputs of the process quickly develop into prototypes and MVPs, as well as a framework to measure value and impact.
Structure3c specializes in Information Architecture and Users Experience Design for Social, Community and Collaboration experiences, whether you are building a new product or refreshing an existing one.
Speaking & Briefings
Successful community & crowdsourcing initiatives require an engaged community. Structure3C has deep experience with developing community management, member advocacy, growth & retention and content marketing programs to ensure your community thrives.
Expert advice tailored to your needs and schedule. Structure3c's advisory and mentoring services are available in blocks of time by week or month to support Executives with decision making or to offer strategic guidance and specific recommendations.
Need to quickly get up to speed on building modern online communities or expert guidance on the evolving social landscape? We offer overview briefings & workshops.
Bill Johnston is also a sought after keynote speaker, covering trends in Online Community & the Collaborative Economy.
Client & Brand Work
Structure3c Helps you Thrive in the collaborative economy
video: Online Communities and the Collaborative Economy
Structure3C was founded by Bill Johnston, a digital executive who specializes in leading the vision and strategy for industry-leading organizations to build online communities.
Bill has launched successful online community initiatives for some of the world's largest organizations (like Dell), advised NPOs & NGOs (like The Global Fund), and helped startups grow from 0 to 2 million members (TechRepublic).
Bill and his extended network of community practitioners understand what it takes to create, develop, launch and grow successful communities and crowdsourcing initiatives. Having been on multiple sides of the market - corporate, startup, vendor & consultant, Structure3C possesses the collective experience and knowledge base needed in today’s complex digital marketplace.
videos & Podcasts
To Develop a Community, Think Network First - Structure3C Blog
Purpose Will Power Future Online Communities - Structure3C Blog
Want to Know What Community Members (a.k.a. Customers) Need? Just Ask. - Structure3C Blog
Crowd-Powered Business - Medium
The Networked Customer - Medium
Communities are the Way Forward in the Crowd Economy [VIDEO]
Keynote from Crowdsourcing Week 2015
Online Communities are Critical to Your Company’s Future [VIDEO]
#OCTribe January 2016
Marketing & Online Communities [PODCAST]
Interview with Patrick O'Keefe from the Community Signal Podcast
Work with Structure3c
Structure3C is based in the San Francisco Bay Area.
Phone : 415.233.6914
Email : firstname.lastname@example.org
© 2016 Structure3C